The Expert Meeting         The Program         The Speakers         The Global Naming Network

The Expert Meeting         The Program         The Speakers         The Global Naming Network

The Expert Meeting    The Program    The Speakers    The Global Naming Network

The China Challenge

Bob van der Lee
Managing Director at Total Identity

International experience

Ford Motor Company

UEFA Champions League

ING Group, Global

Ericsson Mobile, EMEA

Heineken & Amstel Beer

Industry experience

Utilities:
Essent energy
KEMA
Nuon energy
PWN engineering
Oranjewoud

Transport:
Schiphol
KLM
KLM Cargo
NS (Dutch Railroads)

Telecom:
KPN
Vodafone

Finance:
ING
NN
Interpolis
SNS Group

ICT
Atos Origin
Ordina
Philips

1. 1. Oriental strategies and trends
      

   2. 
      

   3. The schizofrenic multi headed Eurasian branding challenge
      
      How to manage your brand: the threats and opportunities in the Asian region
      

   4. 
      

   5. A short insight on strategies and trends for international identity development
      

   6. 
      

   7. 
      

   8. About Bob van der Lee
      
      Bob van der Lee started his education in architecture but found his true destiny in his Communications study in Amsterdam. Started his career in direct marketing at Wunderman Cato Johnson and was Account Director in advertising at Y&R. Took on the assignment of the development of an interactive unit for Y&R and worked several years throughout Europe as a Business Development Director for Y&R Europe.
      

   9. 
      

   10. At the age of 32 he became Managing Director for VBAT, an internationally renowned corporate identity & retail identity agency. He managed the international clients and the integration in the WPP network. As CEO he learned over the years that the starting point of true successful branding lays in the identity and culture of an organization.
       

   11. 
       

   12. Bob is now focusing on positioning and integrated identity concepts. Bob was a visiting lecturer of Communication studies at the Hogeschool InHolland in Amsterdam and has given lectures in Antwerp, Stockholm, Seoul and Bob has a strong interest in sustainability branding. This is the future focus where the difference is being made. How to grow from ‘greenwashing’ into actually making a difference on global scale. He sees an integrated sustainable concept development as a key for creating successful collective ambitions.